NXT Nutritionals Holdings, Inc. (“NXT Nutritionals”) (OTCBB: NXTH), a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, today announces the inclusion of a product advertisement in the Thursday, July 30, 2009 edition of USA Today.

The advertisement represents one of NXT Nutritionals’ initiatives in a broad campaign to increase awareness of the Company’s SUSTA™ Natural Sweetener. The paper has the widest circulation of any newspaper in the United States, averaging over 2.11 million copies every weekday.

“We are pleased to launch this advertisement to increase awareness of our all-natural healthy sweetener called SUSTA™,” said Michael McCarthy, President and CEO of NXT Nutritionals. “With USA Today’s broad circulation we anticipate reaching literally millions of readers throughout the United States. We look forward to keeping both our loyal shareholders and prospective new investors up to date with NXT Nutritionals’ exciting developments over the coming weeks and months.”

NXT Nutritionals is currently focused on launching SUSTA™ into the U.S. table top sweetener market. NXT Nutritionals will focus on taking market share from the natural sweeteners segment that is less entrenched and has fewer formidable competitors. SUSTA™ will be the only sweetening system in the retail marketplace that is all-natural, low glycemic, contains prebiotics (soluble fiber) and probiotics, essential vitamins and minerals, helps to maintain healthy blood sugar levels, aids digestion, and supports the immune system.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company’s products is its SUSTA™ Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA™ Natural Sweetener currently serves as an ingredient for the Company’s nonfat all-natural Healthy Dairy® yogurt smoothies and is marketed as a standalone product as well.

For a comprehensive investor relations portal complete with fact sheets, presentations, interviews and video (when available), please navigate to: www.trilogy-capital.com/autoir/nxth_autoir.html

For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company’s expectations with regard to the future impact on the Company’s results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as “expects”, “intends”, “plans”, “may”, “could”, “should”, “anticipates”, “likely”, “believes” and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.